International Women's Day
- Maricaro Candanedo
- 8 mar
- 2 min de lectura
Redefining the Room: 13 Years of Navigating Leadership
International Women’s Day always prompts a moment of reflection. When I look at my calendar today, filled with strategy sessions on finance, marketing, digital transformation and innovation, it’s a stark contrast to the beginning of my career over 13 years ago.
Back then, stepping into the world often meant stepping into an environment designed by and for men. I remember the distinct feeling of walking into boardrooms and mentally counting the other women present—the count rarely needed more than one hand.
For a long time, I struggled with the concept of "executive presence." The prevailing advice on how to command a room felt like it required me to armor up, to lower my voice, to adopt a persona that wasn't authentically mine. I was trying to fit a mold that was never cast for me.
The Shift: Innovation Requires Inclusion
Over nearly a decade and a half of leading complex topics and conversations, my perspective shifted. I realized that the most successful projects weren't the ones led by the loudest voices, but by the most empathetic, agile, and collaborative leaders.
I learned that true innovation dies in echo chambers.
If we are building the future—the AI that will make decisions, the platforms that will connect the globe—we absolutely need diverse women at the helm of that creation process. Without us, we risk baking old biases into new technology.
Why Representation Still Matters
Today, my focus has evolved from merely surviving in the industry to actively empowering the next generation of women in innovation, as past generations did for me.
I often hear the phrase, "I don't want to be known as a female leader, just a leader." I get that. Skill sets are not gendered. Strategic vision is not gendered. The ability to execute a digital roadmap is not gendered.
However, we cannot ignore the reality of the optical challenge. You cannot be what you cannot see.
When a young woman entering the tech workforce sees a female executive leading a major overhaul, it validates her ambitions. It signals that her path is viable. It changes the center of gravity in the room.
That is why I stand by this truth: Leadership has no gender — but representation matters.
This International Women's Day, let’s celebrate how far we’ve come in the last decade, but let’s not mistake progress for victory. The work continues until "the only woman in the room" is a story we only tell about the past.





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